You're good at what you do. Your brand should make that obvious.
But right now, it doesn't.
Good news! I transform logos into strategic brand identities that signal clarity, credibility, and competence — supported by a cohesive visual system that finally matches the level you’re operating at.
canadian, woman owned Branding studio 🇨🇦
Millson + Main helps translate expertise into brands that feel clear, cohesive, and built to last.
You’ve built something solid, your clients trust you, your results speak for themselves… but you send your website with a warning, your visuals feel scattered, and your messaging doesn’t quite reflect the level you’re operating at NOW.
Maybe your brand feels:
If that tracks, I got you.
Maybe your brand feels:
- pieced together from different stages of your business
- a little generic for how good your work actually is
- visually disconnected or outdated
- unclear about who it’s really for
If that tracks, I got you.
You’re here because it’s working — and your brand hasn’t kept up.
You’re not here because your business is struggling.
I work with established, service-based businesses who have outgrown their current brand, and are ready to feel aligned again–strategically and visually.
The goal isn’t to reinvent you, it’s to bring clarity, highlight what works, and translate that into a brand system that positions you as the go-to in your industry.
It’s not about standing out anymore, it’s about being remembered.
I'm a brand strategist and designer.
I work with founders and service-based businesses who know they’re pros at what they do — but their brand hasn’t caught up yet.
I’ve spent the better part of a decade working across brand strategy, visual identity, print and online marketing to help businesses stand out in crowded markets, and grow with intention.
Outside of client work you’ll find me sharing too much on my IG stories, exploring yet another new digital tool, or playing Mom’s Taxi with a long podcast queue.
Hi, I'm Meaghan 👋
neurospicy brand designer marketing mentor community curator internet bff
HOW IT WORKS:
For when something feels off — or you know you’re ready to build, but want to map it first.
These focused sessions are designed to help you zoom out, connect the dots, and identify what’s not lining up in your brand, messaging, or visual presence.
If you want an expert perspective before investing more, this is a perfect first step to find clarity, direction, and get confidence in what actually needs to change — and what doesn’t.
The Brand Alignment Session
(Formerly known as 'brainstorm sessions')
01 / 1:1 VIRTUAL session
Let's
your brand.
Where informed strategy becomes a visible, credible, cohesive system.
This is the 'logo package' you're used to seeing, but built on clear positioning—not trends or vibes. We build a well-rounded (logos, colour palettes, typography, graphics) brand identity that quietly communicates credibility, confidence, and cohesion…. A brand that looks as strong as your work actually is, and holds up as your business continues to evolve.
Visual Identity Design
03 / LOGO + DESIGN SYSTEM
The behind-the-scenes strategy work that makes everything else make sense.
This is the strategic foundation that dictates how your brand shows up, who it’s showing up for, how it’s showing up, how it stands out… etc. We define your positioning, audience, values and differentiation so you can stop feeling generic or scattered. Visuals without strategy are guesswork—and guesswork is expensive in the long run.
Brand Positioning Audit + Blueprint
02 / strategy + foundation
PAST CLIENTS:
HOLM COLLECTIVE, LACOMBE ALBERTA
kensey
”
Meaghan was approachable, the process was easy, and I got the much needed clarity to my business. She perfectly captured the feeling I was wanting the brand to embody and made it so easy to carry that throughout the brick and mortar space.
“
CLIENT HIGHLIGHTs
a new website and brand story for a custom home builder.
finding clarity, a name and brand identity for a health + wellness collective.
refining + building out the visual identity for a boutique gym.
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Strategy + branding + design
Caritas Company
Caritas Company helps small business owners make sense of their cents through online courses and coaching.
We wanted to create a brand look and feel that reflected Caritas Company as professional, while maintaining a fun, approachable, cool and slightly feminine vibe. Caritas collection of logos include more playful and professional layouts to adapt to the different audiences. We also did a fun ‘thank you’ card for her clients and students with a custom illustration incorporating Kristine’s love for rap + basketball.
FULL CASE STUDY
Strategy + branding + design
Icon Training Club
Icon Training Club is a boutique gym in High River offering group workouts that are effective, approachable, community oriented but provide and elevated client experience.
We wanted to build out the Icon Training Club brand identity beyond the existing wordmark they had designed, giving them a broader set of resources to use throughout the physical club as well as their online presence and marketing.
FULL CASE STUDY
Strategy + branding + design
Sitka Fabrics
Sitka Fabrics offers fabrics for all experience levels, with a focus on family garment making and kid friendly fabrics. Their personable and approachable client experience makes the buying process easy for both the seasoned stitcher and new hobbyist.
We knew we wanted to take the Sitka brand in a direction that was reputable and professional, but still has a friendly, approachable and fun energy.
FULL CASE STUDY
Strategy + branding + design + web
Oram Painting
Oram Painting provides exceptional interior and exterior paint services in Calgary, Alberta with an honest and human-centred approach.
We knew we wanted to take the Oram Painting visual identity in a fun direction - modern retro vibes - while still remaining refined, professional, trustworthy, calm and warm. Oram’s collection of logos gives off a professional, but fun vibe - just like their business.
FULL CASE STUDY
